The assignment was to do an outdoor campaign to bring awareness that Bernie & Phyl’s has affordable stylish furniture.
To create an outdoor billboard campaign guaranteed to get attention.
Some people would read the billboards and get it right away. Others would sit there and repeat the headline out loud, but once they got it, it was talk of the town. “Sofa King Stylish” translates to So Fucking Stylish. “Sofa King Comfortable” translates to So Fucking Comfortable. And so on. The cryptic slogans were being talked about throughout the media, even getting a write up in The Boston Globe which gave our client free advertising. The creativity gave them so much more than what they paid for. The results were Sofa King satisfying.