Kid You Not were engaged to develop a film to open the 2015 Global Youth Ag Summit in Canberra, Australia. The conference brought together youth from around the world to discuss key issues of food security and deliberate how the world should change to meet these challenges.
Our approach used stop-motion animation to marry food, bold colour and typography in order to inspire conference delegates to approach the challenges of food security from a positive perspective. Minimal digital manipulation was used to maintain an authentic and raw feel that would appeal to the youth audience.
The Youth Ag-Summit was an overwhelming success with the event trending 7th on Twitter across Australia, featuring in national and international media and delegates tabling their finding with the United Nations in Rome.