Bailey Lauerman was charged with developing the theme and design system for the 2022 AAF Nebraska Advertising Awards show.
Approach
The approach promoted the notion that great creative can be found all over our state—the result of the imagination and efforts of those in and out of our industry. A series of posters were created highlighting creative inspiration from around the state. Each was shot with timelapse photography to show humanity without removing focus from the subjects. And each included birds an element of nature to unify the series.
Results
The campaign and visual system was applied to everything, including the call-to-entries, website, show signage, table-tents, show presentation, video, and the awards themselves.
