The Wolff Company saw the need to create senior living communities that don’t feel like a compromise—for those who know the best is yet to come. They called on Hornall Anderson to create a brand that could show Wolff’s refined properties as not only worthy of calling home, but the type of home seniors have earned and where they’ve always wanted to be.

Our strategy identified the opportunity to fill a market gap by celebrating people and giving a sense of place. Honing in on a brand promise of “Living made remarkable,” we developed a brand identity and visual system for Nevada-based Revel, the first of many communities to come. In the logo, a hand-drawn cacti from the local landscape is dipped in gold to convey renewal and possibility. We designed the website to feel like living there, full of discoveries, with photography that gives a light, optimistic and elegant feel.

With the flexibility to expand, the sophisticated system will support many more properties as they’re unveiled. Part warm welcome, part new frontier, Revel and Wolff’s upcoming communities have a brand platform that invites seniors home to the life they deserve.