My concept is interpreting the title, "Yesterday, Today, Tomorrow", into a simpler time form, which is "past, present, future". In the design, I used binary code, which is a language of a computer, in order to represent a future. I created the codes with divided rectangles to set an analog vibe. Therefore, the combination of 0s and 1s creates today's, the intersection of past and future, language and thus gives the information of the show.
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YESTERDAY = 01111001 01100101 01110011 01110100 01100101 01110010 01100100 01100001 01111001
TODAY = 01110100 01101111 01100100 01100001 01111001
TOMORROW = 01110100 01101111 01101101 01101111 01110010 01110010 01101111 01110111
COOPER = 01100011 01101111 01101111 01110000 01100101 01110010
HEWITT = 01101000 01100101 01110111 01101001 01110100 01110100
SMITHSONIAN = 01110011 01101101 01101001 01110100 01101000 01110011 01101111 01101110 01101001 01100001 01101110
DESIGN = 01100100 01100101 01110011 01101001 01100111 01101110
MUSEUM = 01101101 01110101 01110011 01100101 01110101 01101101
NEW YORK = 01101110 01100101 01110111 00100000 01111001 01101111 01110010 01101011
2EAST91ST = 00110010 01100101 01100001 01110011 01110100 00111001 00110001 01110011 01110100
2128498400 = 00110010 00110001 00110010 00111000 00110100 00111001 00111000 00110100 00110000 00110000