Stephanie Gibbons, President Strategy, Creative, and Digital Multiplatform Marketing
Todd Heughens, SVP, Print Design
Keath Moon, Director, Print Design
Laura Handy, Senior Project Manager, Print Design
Lisa Lejeune, Senior Production Manager, Print Design
AHS 1984 is an homage to the slasher horror flicks of the 80s. Borrowing aesthetically from the imagery and themes of that genre in that era, we needed to take create a campaign that immediately communicated the camp, horror and general style of the genre.
Each victim, being pursued by a killer, is captured in the moment before his or her demise. Shot as if you were standing next to them as the knife (or ax, etc...) fell. Melodramatic expression from the victim and an overly sized kitchen knives show the direct 80s influence. Careful and concise photo painting was done in finishing to bring out the brilliance and sparkle of the color that was so prevalent in the 80s.
These pieces of art were included in our extensive American Horror Story: 1984 outdoor campaign.