To create a campaign that shows what the vision is like in the GoPro 360 degree camera.
I am very familiar with GoPro as a brand. I know it is adventurous and outgoing, but something they are lacking is the communication of what their 360 degree camera is and does. I at first concepted ideas of things that people do involving 360 degrees. This then led me down the road of animals and insects that use 360 vision. GoPro 360 cameras are often used and worn on top of the head using various mounts.
The thought came across my head of what if I replace the GoPro 360 camera head mounts with animals that can see 360 degrees; that being an owl, a fly, and a chameleon. I lined these animals/ insects up with the action sports that suited best and I believe these ads communicate that if you use the GoPro 360 degree camera, you will be able to capture photos and videos through a similar viewpoint and angle as one of these animals'/insects' visions.