The company ForteMasso is located in the heart of the Langhe in Piedmont, in the municipality of Monteforte d'Alba. Its vineyards are all part of Castelletto Cru and the company also belongs to the historical vineyard Pressenda. The location and the perfect exposure of the hills guarantee the production of high quality wines, always respecting the philosophy of the group that brings us to implement precision farming. The vines Prince are therefore those that represent the history and tradition of the Langhe: Barbera and Nebbiolo, that day will be the traditional wines linked to them, Langhe Nebbiolo, Barbera and Barolo large. This new company will strengthen the family project Gussalli Beretta in the panorama of Italian wines of excellence.
For this new winery in Piemonte has been asked to create the brand and was required the design a visual for a naming. The branding operation adopted by the agency Raineri Design has had to consider a variable as burdensome as it is fascinating: history. Raineri Design has created a lettering, a brand and bottle label in perfect Piemonte/French style, thus reconstructing the elements in a philological but evolved fashion, reflecting the geographical area and utmost level. Contextually a detailed strategy has been created in which the values of the brand, market positioning and completeness of the range are essential elements. In its extreme simplicity, for the processing of the label it has been thought a particular effect (braille) that would bring in relief the mark.
The lettering has been designed specifically for ForteMasso, and is an integrated part of a more ample Branding project which includes the holding and the other wineries in the group Agricole Gussalli Beretta.