Mermaid Inc. partnered with John Rod & Co. to create a logo & brand story for the financial advisory company, ICG next.
Like a labyrinth, deciding what’s next in life can be complex to navigate. Sometimes financial decisions have consequences that are not realized until many years later. ICG next is with you every step of the way to your best “next”. This could be your next phase in life, or your next financial decision or even where to go to school. The Logo mark was formed from the individual letters ICG to create a stylized labyrinth-like shape.
ICG stands for Intellectual Capital Group. The company partners love both the logo’s visual concept & the fact that it reflects the intellectual aspect of their company.
41 Union Square West studio 904 New York, NY 10003 US