The direction was to convey the cold, austere wealth of the main characters and setting while also hinting that something dark is going on (without spoiling the ending).
The client was open to a wide array of styles for this film – from photographic to iconic or illustrative. We explored all of the above while maintaining a modern, fresh look and using a variety of techniques to integrate something sinister.
Ultimately, we found that using a simple shot where the characters’ motivations were unclear overlaid with a big bold copy line was the best way to convey that something darker is going on within the relationship between these two characters. The bright yellow copy makes it feel young and not too somber while also making the viewer question what might go wrong.