Like companies, spines best function when they are in alignment. We helped Alliance Spine and Pain Management tap into a more meaningful name—Freedom Spine & Pain Center—and brand identity, one centered around the true gift they give their patients: the freedom to live their life more comfortably.

We conducted visual research related to 'spines' and 'release', landing on the concept 'free as a bird'. This visual metaphor fell right into place, giving the viewer an instant understanding of what the business was all about.

The client received an ownable brand image which transformed their message and set them apart from their competition.