Seoul Metropolitan Government, Dongdaemun Design Plaza(DDP), Seoul Design Foundation
Designer
Daeki Shim, Doyeon Kim(assistant designer)
Category
Promotion
Country
South Korea
Award
Gold
Design Firm
DAEKI & JUN Studio
Client
Seoul Metropolitan Government, Dongdaemun Design Plaza(DDP), Seoul Design Foundation
Designer
Daeki Shim, Doyeon Kim(assistant designer)
Category
Promotion
Country
South Korea
Art Director
Daeki Shim
Assignment
The poster entitled <Seoul UD(Universal Design) Lifestyle Award> was designed to promote the Design Award, sponsored by the Seoul Metropolitan Government and organized by the Dongdaemun Design Plaza(ddp) and the Seoul Design Foundation.
Early deadline: 14th JAN, 2020 Final deadline: 29th FEB, 2020
Approach
The main image presented in this poster is a visualization of Universal Design's initials. The graphic used as initials is designed in three stages and implies the following meaning. 1) proposal of new life culture based on Universal Design 2) design for the socially disadvantaged 3) design for the physically disadvantaged
And the moving image expresses the blurring of these three stage boundaries, which means that the boundary of prejudice disappears.
Results
The poster, which maximized the idea with the moving image, was good enough to appeal to the public. For this reason, the client was quite satisfied.
Moving poster: It was produced in various sizes and was screened in DDP's media wall. Please refer to the following links. https://vimeo.com/384041729 https://vimeo.com/384041843
