
- Agency
- Turner Duckworth: London, San Francisco, New York
- Client
- Tillamook
- Designer
- Nicole Jordan
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Tillamook - Packaging
- Agency
- Turner Duckworth: London, San Francisco, New York
- Client
- Tillamook
- Designer
- Nicole Jordan
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Tillamook - Packaging
- Photographer
- Maren Caruso
- Creative Director
- Jamie McCathie
- Other
- Lettering Artist: Jeremy Mickel
- Implementation Designer: Sara Scanlan
- Production Artist: Jeff Ensslen
- Implementation Director: Liisa Turan-Walters
- Production Director: Craig Snelgrove
- Design Firm
- Turner Duckworth: London, San Francisco, New York
- Copywriter
- Colin Corcoran
- Account Director
- Sam Brown
Assignment
To capture the essence of Tillamook’s trailblazing past and ongoing commitment to quality and joyful personality in a modern way, create consistency, build awareness and motivate trial. The target is real foodies - with a bullseye of discerning millennial moms who crave authentic stories and a fresh take on heritage. We worked with Tillamook from design strategy, through design execution, to mechanicals and a brand guide. Creating a system for over 350 SKUs across 6 dairy categories.
Approach
A heritage-inspired wordmark conveys a touch of nostalgia. Its bold use imparts a fresh modernity. The Morning Star ship, a historic symbol of innovation, is redrawn and liberated. Reimagined as a barn-top weathervane, it now provides a meaningful link between the past and the today’s continuing farmer-focus. The packaging design system has a consistent architecture and color system, creating impact and easy navigation at shelf. The tonal barn roof stages the wordmark, icon and variant story.
Results
Our clients reaction to the work we produced: “The clean packaging reflects our brand and products with its simple, approachable and bold design. We are thrilled with the new system, and so are our consumers.”
Contact Information
- Company Name
- Turner Duckworth: London, San Francisco, New York
- Phone
- 4156757777
- michael.hope@turnerduckworth.com
- Website
- www.turnerduckworth.com
- Address
- 615 Battery St
floor 6
San Francisco, California
94111 US