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A redesign for Germany’s oldest university. We updated the logo/wordmark for the University of Heidelberg and developed a system for the business stationery as well as all relevant communication. The aim was to strengthen the visual connection between the departments under the umbrella of the university while maintaining their individuality.
Our idea: a new logo system that guarantees a logical and transparent visual identity for the university and that combines tradition and future viability.
The slightly modified university seal is now used in the classic red seal color, referring to the hundreds of years of tradition at Ruperto Carola. The seal is eye-catching and guarantees a high brand recognition. A strict system of modules ensures that the seal is used consistently in combination with independent department and institutional logos.
The logo consists of three elements: the seal, the dividing line and the characters of the name and claim. These three elements are always used together.
The main element is the seal itself, which we simplified and stylized using precise lines. It is now featured in a vibrant, classic red reminiscent of the traditional oxblood color. It serves as a bold accent in the University of Heidelberg’s visual identity.
The symbolism of the logo: The seal shows the university’s origins in Gothic times, but contrasts with the modern uppercase wordmark »Universität Heidelberg« and the claim »Zukunft seit 1386« (»Future since 1386«).