Highly successful Parker campaigns in the past through Luxor have aligned Vector Steel with success. Continuing this as a theme, we created a strong, simple and premium piece of eye-catching advertising that expresses this in a creative and distinctive way.
The focus is on the Vector pen itself nestled into the top pocket of a businessman’s beautifully tailored suit. The suit is reflective of the Parker brand grey colourways and the tie and pocket handkerchief will carry the Vector brand pattern — the idea that success carries a Parker.
The ad’s headline ‘History In Your Pocket’ heightens the long-established heritage, quality and craftsmanship synonymous with the Parker brand and the Vector Steel range of course.
