To create and produce a key visual for the promotion of Parker Vector Steel pens across India in print, poster and OOH advertising.
Highly successful Parker campaigns in the past through Luxor have aligned Vector Steel with success. Continuing this as a theme, we created a strong, simple and premium piece of eye-catching advertising that expresses this in a creative and distinctive way. The focus is on the Vector pen itself nestled into the top pocket of a businessman’s beautifully tailored suit. The suit is reflective of the Parker brand grey colourways and the tie and pocket handkerchief will carry the Vector brand pattern — the idea that success carries a Parker. The ad’s headline ‘History In Your Pocket’ heightens the long-established heritage, quality and craftsmanship synonymous with the Parker brand and the Vector Steel range of course.
This work ran across India through press, print and poster advertising. Sales of Parker Vector Steel pens have increased.