Gresham Smith is an architecture-engineering practice known for genuine ingenuity—a common care for people and technical excellence. Our rebrand captures this dichotomy with a modern, unique and simple abstract "g" symbol. The mark is comprised of two parts: an inclusive half circle and a precise triangle. Together with a modern wordmark, the entire logomark is a powerful representation of their commitment to community vitality and quality design.

Matchstic builds brands of substance for B2B companies, creating corporate identities that stand out, feel fresh and shape positive experiences. Our work is led through a unique combination of strategic thinking and creative inspiration, and this approach is backed by a set of values, principles and beliefs that drive great work.

With a bicentennial anniversary fast approaching, Gresham Smith was looking to celebrate with a significant update to their identity. With a legacy to pay respect to and a reputation for going deep, the firm was seeking a solution that would capture the earnest honesty of its people as well as the excellent work they produce. Matchstic delivered a simple, but completely unique brandmark and visual system to bring the organization together with a powerfully unifying look and feel.