This is the PR poster of renovated opening of the FUJISAN MUSEUM. FUJISAN is Mt.FUJI, one of world heritage.
I chose UKIYOE that describes people climbing Mt.FUJI. Each group mark is painted on their hats by every group that has religious faith in Mt.FUJI. (The museum has a lot of collected items related to faith in Mt.FUJI.) I tried to portray unique vision that has a mixture of the old and the new, by use of healthy yellow ink added on UKIYOE, and it makes their hats symbolic.
The posters were hung in various places such as museum, school, and other facilities around them. It successfully attracts the interest of young people on tradition of Mt.FUJI and FUJISAN MUSEUM.