The goal was to create a unique and stylish world, where "Olivia" enjoyed a cup of Starbucks VIA instant coffee. This is the only instant coffee made with Starbucks 100% Arabica beans. It is "Not Your Average" cup of coffee, so "Olivia" was meant to be "Not Your Average" coffee drinker.
Anna worked closely with the stylist and model to create "Olivia's" world. She then balanced contrast, using highlights and shadows to illuminate the details of the cup and "Olivia" with a combination of natural and augmented strobe lighting. She then played around with different angles and crops to see what felt the most natural and true to the campaign.
The result was a beautiful, dramatic and almost editorial look, highlighting "Not Your Average" coffee.