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With millions of visitors annually, the Montreal Museum of Fine Arts has the highest footfall of any Canadian art museum. Five pavilions house 41,000 works of art and three major exhibitions are presented each year, of which 15 have been shown in 29 cities around the world since 2007.
The invitations to the vernissage for the Pompeii, Toulouse-Lautrec and Mapplethorpe exhibitions each took their cue directly from the exhibition’s subject. While the invitation’s format and sleeve were identical from one exhibition to the next, the paper, printing techniques and finishes, all meticulously chosen, provided the receiver with an evocative taste of the world that awaited them.
For the invitation to the Pompeii exhibition, the texture and colours recalled the lava that blanketed the city. The cut-out of the hat in the Toulouse-Lautrec sleeve revealed the crachis – a misting technique done with ink that the artist masterfully employed. And for the Mapplethorpe exhibition, while the invitation showcased the richness of the photographer’s black and white images, the mauve-paper sleeve with touches of velour hinted at the sensual and subversive qualities that the artist and his work were known for.
Sent throughout the world, Montreal Museum of Fine Arts invitations are enjoyed by those who receive them.