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The Form of Form is a triennial event designed to discover and construct dialogues around the visual dimension of architecture and its social and technical impact.
The graphic identity is built around the typographical elements of the title, with prominence being given to the two square “o’s” that generate various spaces between themselves. The visual translation of the title follows the strategy of redundancy, equivalent to the way in which the title itself constructs its meaning when spoken. The typesetting is spartan and it is capable of generating an infinity of forms. The forms are created through the relationships that are established by the ‘O’ letters and through the space and format of the support(s), transforming the rationality of the starting point into flexible forms that, in some cases, end up being defined according to their actual contents. “Form” is written with different forms of “Form”. Based on the New Rail Alphabet typeface, some glyphs have been modified in order to subtly distinguish the repetition of the word through the form of the letters.
The Form of Form reacts according to the circumstances and contents, making the most of its elasticity to bring together a panoply of events under a common identity that can be easily shared.