John Scapes, Micah Riecker, William Patton, Lisa Smith
Divine Savior feels the competitive pull to Madison, the second largest city in Wisconsin,
just like other rural hospitals in the area. What they needed was to communicate the quality of care available right in their community’s backyard.
6AM launched a campaign, featuring surgical areas of expertise, showcasing available services. Wanting to shake up the "expected" visuals for Healthcare we chose to use various body parts (associated with the procedure) in a graphic, provocative manner filling every square inch of ad space and simple headlines clearly articulating how DSH delivers world-class care.
The campaign out-performed the industry average on click through rate by 44%. Website traffic increased significantly, and 67% were new visitors. One of the most difficult demographics to reach in Portage is millennials. This campaign saw an increase of new sessions by 25- to 35-year-olds totaling 1,173 new users. With messaging, placement, tactics and execution, Divine Savior put itself on the map not just for today, but for the next 100 years.