The Exhibition of Croatian Design is the largest design event in Croatia. It takes place every two years and presents and awards the best design projects.
Approach
This exhibition never had a figurative design. We decided to change that and faced the problem of how to choose a motif as the main visual. What all exhibits have in common is that the jury fell in love with them. Their eyes fell out when they saw those designs. We guessed that's how the audience will react too.
Results
Client was pretty satisfied. Readable simple typography, strong colors, and a symbol - all new things for the designers community.
