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Liquidate Your Assets was done for an assignment in an Art Direction class to make a print advertisement for a cause of our choice. I chose Organ Trafficking, which is still a problem in many countries including the United States. I chose approach the problem thinking about money because I felt the most astonishing part of the organ trade is the amount of money that the organs are sold for. I started with the concept of banking terms combined with surgery photos. I chose the headline Liquidate Your Assets juxtaposed with the image of an open body during surgery that I found online in a forum about spine surgery, to show the graphic nature of the subject and that the people subjected to this crime have their greatest asset stolen from them, their body. The reaction to the ad has mostly been shock and an interest in asking more questions about organ trafficking.
Photo citation:Spinal Surgery. N.d. Photograph. Http://i.imgur.com/MMKo7.jpg. Web.