The goal of this project was to create an advertising print campaign for Sonic. I chose to hone in on the restaurant's unique rollerskating service. I wanted to show the food offered and a strong brand identity that makes it stand out from other fast-food restaurants.
To advertise the service and the food, I placed Sonic workers doing cool tricks on roller skates on top of the various foods the restaurant offers. I picked vibrant colors as gradient backgrounds to add depth and to communicate the fun and cheerful feeling of the brand. I chose a different color for each print to not only add variation but also to make sure that it visually went well with each of the workers and food. I chose a font that was friendly and round to emulate the brand identity and rollerskating service.
This campaign was very successful. The brand identity was strong throughout. The main message was effectively and clearly advertised.