The designers created graphics that promote school spirit by focusing on students and the athletic activities in which they excel. They directed photography shoots using stroboscopic visual effects to create life-size, color murals depicting some of the School’s top athletes of varying ages and grade levels, dressed in their red team uniforms, performing their areas of practice. The stroboscopic photography accentuates the sequence of their motions frame by frame as they enact movements from basketball, dance, swimming, tennis, track, volleyball, and yoga, giving the murals a sense of vitality and action. Located on 5 floors of the building, each mural includes large-scale typography—words that represent one of the School’s core values—“dream,” “drive,” “focus,” “live,” “power,” “reach,” “strive,” and “success.” The dynamic photographs of the student athletes appear to interact with the words, creating empowering imagery that is meant to inspire not only Sacred Heart students, but all who visit the building.
Additional murals were created for the Center’s main circulation stairwell, displaying motivational words (i. e. “strive,” “win,” “lead”) in large-scale typography that continuously span the 5 levels of the building. Situated in front of each stair landing, the murals playfully emulate strategy diagrams by featuring x’s, o’s, and arrows typically used in outlining sports plays.