The poster was created as a teaser piece for Visit Dallas - actually as a self-promotion for our firm, showing just a taste of what we can create for the organization.
Approach
The phrase "Big D" has been illustrated in a variety of ways, but never quite like this. We wanted to show DALLAS typographically as a BIG, bold and vibrant entity and possible destination - and indeed in the form of a BIG D.
Results
The piece was met with enthusiasm and started a dialogue between ourselves and our target audience.
