Create an innovative approach for Sorel to market its winter footwear to consumers.
Since many people complain about wet and cold feet in the winter, propose a solution for the unfortunate souls who choose to forgo Sorel’s boots and have to deal with the challenges of winter.
The idea is simple and taken straight out-of-life: take a hand dryer, and lower it so everyone who doesn't own a pair of Sorel winter boots, can finally experience warm, toasty feet in the winter. It is a snub at our competitors disguised as a solution for our potential consumers. For those who don’t own a pair, sincerely, from Sorel.