The main goal of this project was to create a unique promotional system for UTA's 4th annual advanced typography exhibition that would entice UTA students, their families, and normal passerby's on campus to attend. The system overall had to include multiple pieces, including an exhibition poster to be shown in the gallery stating the name and details of the show, an informational poster that would display all the details concerning the show's dates and location, name labels to credit the artists who were featured, a ticket, buttons, an outdoor illuminated poster, and lastly a lamppost banner.