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The main goal of this project was to create a unique promotional system for UTA's 4th annual advanced typography exhibition that would entice UTA students, their families, and normal passerby's on campus to attend. The system overall had to include multiple pieces, including an exhibition poster to be shown in the gallery stating the name and details of the show, an informational poster that would display all the details concerning the show's dates and location, name labels to credit the artists who were featured, a ticket, buttons, an outdoor illuminated poster, and lastly a lamppost banner.
While creating this system, I was greatly inspired by the method of photocopier distortion paired with using a very limited color palette. I felt as though by using this method of creation, I could create very unique and unpredictable letterforms that cannot be easily created by hand, therefore lending further into the idea of 'personal expression' within typography. I also felt that by using a limited color palette, it would help draw more emphasis to the forms created by the distorted type as well as allude to the CMYK inks used in photocopiers.
When presented to my peers, the overall reaction was a good one. Many were interested in the process I used and wanted to learn more about how exactly it was created. The exhibition poster also gained a lot of attention due to its large size and use of negative space.