VCU Medical Center isn't the only healthcare option for residents of Richmond, Virginia – but for many, it is their closest and best one. Our challenge was to reinforce VCU Medical Center's status as a world-class healthcare facility with this target and move it to the front of their consideration set.
There's no better way to show true excellence than real-life success stories – in essence, letting the exceptional professionals of VCU Medical Center "sell themselves" with real examples of how they are making powerful differences every day.
Results? An increase in awareness among key influencers of 18%, as well as an increase in key attribute of "best institution for complex critical care" of 11%.
DeVito/Verdi 100 5th Ave., 16th Flr. New York, NY 10011 US