The modern-day fast-paced lifestyle is forcing people into bad diet habits. Less attention is paid to what they are eating and nutrition intake. And they take supplement pills to compensate for the lack of nutrition. Japan railways, which runs food stores at station buildings nationwide, wanted to find a new way to make their diet habits better while uplifting the traffics & sales of stores at the same time.
Strategy To save modern nutrient shortage in a unique way of combining nutrition and deliciousness. We introduced delicious supplement, a personalized lunch capsule 'prescription’ out of over 2.2 million combinations. As a win-win service to improve commuters' diet habits and to increase the sales and traffics to food stores at station buildings.
Execution First, delicious supplement diagnoses what nutrition you need now through chats with its original ai. Then it prescribes you a lunch capsule for you to combine your favorite delis with your needed nutrition. The original ai and all delis are managed by the professional nutritionist. The service launched at one food court of the station building near Tokyo last summer. And now some food stores at station buildings are preparing to adopt the service.
Impressions amounted to over105,282,090 in less than two weeks. The sales achieved 122.5% vs year ago. Plenty of media including Japanese most prestigious business tv program covered this service as the diet innovation. And the service is now being rolled out nationally.
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JR Tokyu Meguro Building 3-1-1 Kami-Osaki Shinagawa-ku, Tokyo 141-0021 JP