Strategy
To save modern nutrient shortage in a unique way of combining nutrition and deliciousness. We introduced delicious supplement, a personalized lunch capsule 'prescription’ out of over 2.2 million combinations. As a win-win service to improve commuters' diet habits and to increase the sales and traffics to food stores at station buildings.
Execution
First, delicious supplement diagnoses what nutrition you need now through chats with its original ai. Then it prescribes you a lunch capsule for you to combine your favorite delis with your needed nutrition. The original ai and all delis are managed by the professional nutritionist.
The service launched at one food court of the station building near Tokyo last summer. And now some food stores at station buildings are preparing to adopt the service.