The direction for this project was to target and attract younger audiences to the jazz music genre. For the editorial, I chose to focus on a young and talented jazz musician by the name of Jacob Collier, and the concept was formed around his unique ability to invent new forms of musical sounds and harmonies. "Re-writing the Code" derives from Collier's ability to take something that's pre-established (music) and make his own world out of it. Within the publication are active Spotify codes that are scannable, bringing the viewer to a particular artist's profile page. This highlights the focus of engaging young audiences in the publication.
