Animal Help Now is a smart phone app that allows people involved in an animal emergency to quickly connect with appropriate resources and services. For example, if a person saw an animal get hit by a car, they could use the app to contact an emergency veterinarian and law enforcement officials.

The solution to this problem came quite quickly. I realized that this was a great idea, so I presented it without any other options. I have done this very few times over the course of my career, for fear of having a client say: “Is that all?” In this case, I believed that Dave and I shared a vision of what this logo could and should be, so I took the chance. Fortunately he agreed and, after a few design development studies, Animal Help Now had a new identity.

Artistically and commercially, this has been one of my most successful marks. Most importantly, Animal Help Now has used it to build a professional brand that has allowed it grow in users while the app expands in functions and services.