About - Bottle design for botanical rum formula, created and designed the branding system for the rum bottles for each distinct flavor profile showcasing their specially designed range of unique flavored rum formulas.
Approach: A lot of rum bootle branding in the market has a Caribbean vibe to them. I wanted to change the way rum is presented or perceived and make it look cooler. I was inspired a lot by geometrical shapes and nature’s elements. I wanted to give the bottle a tactile feel which makes an immersive experience for the consumer…The cap of the bottle has a beautiful textual of the smooth slate rock. The inspiration for the flavors has come from chemistry and its chemical equation part. wanted to show this through the botanical formulation by creating a design language for each flavor.