Fusion Korean popcorn branding for millennials

In Korea, "gangnaengi" is made of corn and is a traditional snack that most people used to try.
However, this traditional snack is hard to find today. There is data that millennials, who are sensitive to the current trend, are interested in different flavors rather than subtle and simple traditional snacks.
Therefore, the traditional snack 'gangnaengi' we would like to propose is differentiated in that various scents are added.
Based on this concept, the design was planned and expressed.

Professor: Dong-Joo Park & Seung-Min Han / Student: Yonghyeon Gwon, Jihoo Choi, Myojin Kim

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Assignment

Approach

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Related Entries

Professor: Dong-Joo Park & ​​Seung-Min Han / Student: Yonghyeon Gwon, Jihoo Choi, Myojin Kim

1

Assignment

Approach

Results

Related Entries

Professor: Dong-Joo Park & Seung-Min Han / Student: Yonghyeon Gwon, Jihoo Choi, Myojin Kim