Our ask was to celebrate the return of the mockumentary on vampires, with the aim to draw in new viewers while speaking to fans of the first season and the 2014 film.
Approach
We looked to play up the absurd and comedic elements of the show while dropping some Easter eggs in for diehard fans.
Results
Staying with colors and themes of the earlier campaign, we played with the threat of danger coming with a menacing shadow.
