The owners of a business that provides workers for the warehousing industry required a new logo.

The aim was to develop a solution that had a dynamic feel to convey my client’s ability to be agile in meeting their clients’ needs. The final solution features type at the edge of an abstract shape to create visual tension to indicate energy, direction and movement.

My client felt the logo helped them to project a confident, capable and professional image in a very competitive industry landscape. The feedback from their clients was of a business that appeared capable of complete fulfilment of their labour hire requirements.