I was assigned to create an advertisement series of 8.5x11 ads for one of my favorite brands, so I chose to focus on Dr. Martens shoes.
My ad campaign focuses on the diverse style of Dr. Martens shoes and how they can fit any personality or style choice. While they have previously been advertised for the bold and rebellious, my campaign shows that they are made for everyone else as well. Dr. Martens shoes are designed to make you feel comfortable and confident in yourself. They are more than just shoes, they are a form of self-expression. To emphasize this, I chose three images with different styles of shoes and model personality. Each pair of shoes has different personality traits written on top to show how anyone can wear Dr. Martens and how they can fit different people.
The series was successfully understood by my peers and my professor.