The goal of this project was to redesign the logo for the brand “Light My Fire.” Light my Fire is a hot sauce store located in California and they sell over a thousand hot sauces from around the world.
Approach
The proposed brandmark connects both the brand name “Light My Fire” and the product that they sell, spicy sauces. The connection forms a single image which can interpret both concepts of fire and spicy flavor from the chile pepper forming a fire flame.
Results
The redesign was successful because it relates to the brand’s values of spiciness, fire, and hot sauces.
