A general awareness campaign for Bogue's Restaurant — a Magic City institution for 79 years.
Humor and a side of friendly sass are part and parcel of the Bogue's dining experience. But the home-away-from home food is what really brings folks back to this beloved greasy spoon. These ideas sought to reflect that.
The client and longtime customers all responded enthusiastically to the posters; which managed to bring in a new group of longtime customers as well.