The goal of the team was to drive awareness of the Airbus Helicopters brand among the 1% of the 1% of Dallas business owners and executives in the region. The item was created in a way that would provide immediate and lasting value to the recipient while firmly establishing Airbus Helicopters as the ultimate in luxury. In addition, the item was designed as something the recipient would keep in their suite, delivering the brand all season long to the suite owner and their guests.
To engage with this ultra-rich high-end audience, we created a gift package that was delivered to each suite on opening day. The gift package included an expensive bottle of Cabernet wine placed in a custom-designed wooden box. The wooden box was screen-printed with a variety of smart headlines tying into the Airbus experience.
A hang tag on the wine bottle was used to promote the chance to win a complimentary helicopter ride to a future game. Suite owners who entered the promotion were identified as interested in helicopter travel, helping the sales team narrow in on potential leads.
Anecdotally, the promotion was incredibly well-received by the audience. Airbus reported that the item generated multiple new leads for the company to nurture. In addition, the item was a success in raising awareness of Airbus Helicopters as an ultra-luxury brand to this elite audience.