Upon starting, I chose to redesign the labels of Sprecher’s sparkling water, choosing the flavors: orange, raspberry, strawberry, and mango, each using a specific, matching color for the flavor. Each label incorporated a bubble pattern in the specific flavor's color and an icon depicting the fruit. White accents on the icons and text were added to give the designs a “pop” and easy legibility. After creating the four bottle labels, a matching carrying case was made to hold the bottles as a variety pack. The overall vectorized look gave the design as a whole a neat, modernized, and eye-catching look, allowing it to stand with current designs, instead of getting lost. The addition of the large fruit also helps the design stand out as well, as it alone can easily help stand for what the flavor of the water is, instead of text.
