To create a poster for the human rights charity Witness, to highlight the burning of 3,000 villages in Burma.
Approach
Rather than showing the images of the actual burning villages we set light to the word Burma itself. This created a central icon for the campaign and could be used across all media. The message was that burning villages is tantamount to burning a country.
Results
The poster was adopted as a placard by activists in international street demonstrations against the situation in Burma in 2006. From a single simple idea the poster became an icon appearing in news footage of the protests held in cities from Bangkok to New York.
