The Strange is an American-Croatian musical collaboration. Their music, usually described as a part of Americana genre, has a dreamlike, almost soundtrack quality.
Asked to develop the design for a whole package (CD and vinyl issue, accompanying concert posters and promotion) we responded by creating not only a common visual but also a wide choice of different motifs inspired by the atmosphere of particular songs. Each of the songs got its own dedicated lyrics card with a visual evoking the impression of the music that inspired it. We have deliberately chosen the loose cards instead of inlay booklet so the listener could play with cards, arrange them in his own order, or even putting them together in a sort of mini poster with the band name connecting the motifs together. Along with packaging, we have also made the covers for digital singles, a constantly growing series of concert posters and merchandise material — all following the idea of varying visuals within the frame of a recognizable identity.