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Monkey in Paradise asked CF Napa Brand Design to revamp their fledgling vodka brand to better position it with their millennial demographic and the cocktail beach culture of their home state of Florida.
The monkey icon and packaging were completely reimagined to be both more craft and premium, yet remain fun and engaging.
The solution is our “Zen” monkey who is relaxing on top of a sunset that leverages the bright colors of beach culture and encourages a toast to the conclusion of another day.