American Horror Stories is an anthology series spin-off of American Horror Story that features a different horror story each episode. Since the first two episodes harken back to the house and rubber man possession from season one of AHS, the client wanted the art to as well. The goal was also to show the rubber man’s possession of the girl in a way that would read as creepy instead of silly.
To show the possession, we explored various ways of combining the girl in a possessed state with the rubber man emerging out of her and/or intertwining with her. To reflect back to the season one art, we brought the slick, shiny, red latex elements into the background, and also applied those same techniques to the possessed girl giving her mannequin, plastic-like skin.
This campaign mirrored the same bold palette and iconography of the Season 1 American Horror Story poster and was equally provocative