Given the purpose and premise of the project, I decided to focus in on the Dyson technology which is what makes each Dyson item as good as it is. In this case, I focused on the Dyson vacuum, creating a pun out of the idea that it is "rocket science" because Dyson's products work so incredibly well, it is almost too hard to understand how they achieve the greatness they produce. The term "rocket science" is then taken into the visual of the design, creating a concept that the vacuum is a rocket, that's how out of this world it is.
