The objective of the event was to engage the community, grow awareness, raise important funds and celebrate patients/families impacted by this horrific and always fatal disease.
Approach
Create messaging intended to rally participants to fully embrace the idea that a world with ALS is not OK. The messaging should rely heavily on compelling messages that make an impact with the walk participants, those associated with the disease and beyond.
Results
Seven thousand attendees were exposed to long-form, emotive messaging. Corporate support grew year-over-year by 10%, and revenue from all sources exceeded $500,000.
