To create brand identity for hand made body-care range of products. It had to clearly differentiate the brand and its process of making good quality products from bigger, more comercial competitors...

A hand-drawn logo and patterns were created to emphasise the hand-made and human nature of BAYNA products. Each range of products (for hands, face, body, feet, sun) has its own patter which is applied on relevant packaging... Colour palette is reduced to predominantly black and white to, again, communicate honesty with an accent of colour relevant to scents used on some products...

Bold, honest and handcrafted branding that is at the same time urban and traditional. A refreshing difference amongst majority of brands in this sector who are using sleek photography and multicoloured layouts...