Since the invention of computers, memory and storage have persisted as two different tasks with different technologies. MemVerge unites these technologies, multiplying the capacity and speed to process machine-generated data for today’s on-demand economy. Craig-Teerlink was asked to create a comprehensive brand identity for the company’s unveiling.
We worked closely with leadership to develop the identity. Our phased timeline prioritized the immediate needs of the launch, introduced brand elements and crafted the final guidelines, ultimately driving to a clear brand strategy.
MemVerge’s launch drew attention from the press and praise for the website. The emerging MemVerge brandmark captures the company’s revolutionary technology with whirling Ms seamlessly synchronized to evoke speed. Blue denotes ‘storage’ in the computing industry. Employees let us know it ‘looks pretty cool’.