To recreate the inner fiery moment before a marshmallow explodes during toasting - a suspended second before burning.
Approach
Shot using an oversized marshmallow - flames shot from different angles and smoke added to bring searing melting moments to mind. Shot with high speed flash and captured less than a second before melting and burning.
Results
Promo Card with a storyline and childhood memories. An illustration of a layered shot presented in an uncomplicated visual. A single suspended second effectively shot combining marshmallow sweetness and the lurking danger of a hot fire.
